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enable drivers

IMPROVE
DRIVING BEHAVIOUR

Advanced personal feedback enables drivers to improve themselves.

the story

OUR
ADVENTURE

  • 06/
    2016

    ALMOST READY FOR LAUNCH

    The pilot results turned out good. We're finalizing the product for commercial launch this summer! Exciting times lie ahead.

  • 05/
    2016

    FIRST PILOT RESULTS LOOK PROMISING

    Two 3-month pilot projects are now done. The results are very good, we measured a significant increase in anticipation and a lot less swerving. We're eager to learn whether these results will sustain in the coming months. 

  • 04/
    2016

    COLLABORATION WITH ZWATRA STARTS: FIRST PILOT IN TRUCKS

    Zwatra Transport is a Delft based company which offers heavy transportation services. Our technology will help their drivers to stay focused. 

  • 04/
    2016

    AWESOME DEMO DAY

    We have shown our current status and progress to involved parties, partners and potential customers, this resulted in a new pilot project for trucks and hot leads and opportunities.

    Learnings

  • 02/
    2016

    STARTED OUR SECOND PILOT

    SD-Insights started their second pilot with 5 vehicles for De Groot Installatiegroep in cooperation with Turien & Co Assuradeuren. Although De Groot Installatiegroep already uses a fleetmanagement system, they are keen to further garantee the safety of their employees which are on the roads for their profession.

  • 02/
    2016

    TEAM OF ERASMUS STUDENTS STARTS

  • 01/
    2016

    OUR FIRST PILOT IS LIVE

    SD-Insights is proud that one of the biggest installation and maintenance companies in The Netherlands and in Europe decided to have a pilot with the Safe Driving Monitor of SD-Insights. We will update you on the results in the second quarter of 2016.

  • 01/
    2016

    MAAIKE, PACO AND SIETSE ENFORCE OUR TEAM

    Maaike, Paco and Sietse, all students, join our team for the coming months. It is great to have them at our company.

  • 11/
    2015

    WE ENTERED THE FOUNDATION PROGRAMME OF YES!DELFT

    On November 2nd we freshly started in the six month Foundation programme at Yes!Delft. Yes!Delft unites the forces of startups, coaches, investors and innovative corporations to fuel entrepreneurial success.

  • 06/
    2015

    WE'RE AN AWARD WINNING TECH STARTUP

    SD-Insights is proudly winner of New Venture ANWB price 2015. We won both round 2 and round 3. New Venture is a Dutch competition for businessmodels. https://www.youtube.com/watch?v=zD3TsXr3pdo http://www.newventure.nl/deelnemers/safe-driving-insights/

  • 09/
    2015

    SD-INSIGHTS IS BORN

    SD-Insights is founded mid september by Guido Sluijsmans, Frank Anema and Thom Hubers. They met at TNO and after some nice dinners and good discussions they decided to start. SD-Insights was born.

meet team

THESE ARE OUR
TEAM MEMBERS

  • GUIDO SLUIJSMANS

    CO-FOUNDER

    I am a civil engineer, specialised in traffic and transport. Worked at an consulting firm and almost 10 years at TNO. I like the human factor in mobility.

    Guido Sluijsmans

    - Who am i? I am a civil engineer, specialised in traffic and transport. Worked at an consulting firm and almost 10 years at TNO. I like the human factor in mobility.  
    - Why working at SD-Insights? I wanted to accelerate the human factors technology developed at the research technology organisation and initiated our startup and I love it.
    - What do you do? Support our team to make them perform even better and focus on clients.
    - Your main transportation mode? city bike with many baskets to do my shopping on the market
    - Your favorite car? my own Volvo C30, enjoyed also driving Ford mustang convertible in the USA
    - Your favorite cookie/cake? rijstevlaai met slagroom

  • FRANK ANEMA

    CO-FOUNDER

    I'm the CAN-guru of the team and do awesome things with cars and data. As a systems and control engineer I'm interested in inventing the best driver behaviour model so far.

    Frank Anema

    I'm the CAN-guru of the team and do awesome things with cars and data. As a systems and control engineer I'm interested in inventing the best driver behaviour model so far.

  • THOM HUBERS

    CO-FOUNDER

    I’m a part time student technology and policy. By creating the information architecture for our data analysis I like to contribute to a little improvement of the world through technology.

    Thom Hubers

    I’m a part time student technology and policy. By creating the information architecture for our data analysis I like to contribute to a little improvement of the world through technology.

  • SIETSE HUISMAN

    INTERN ARTIFICIAL INTELLIGENCE

    I'm a full time Artificial Intelligence MSc student currently working on my master thesis at SD-Insights. The aim of my research is to detect attention deficits in the driving behavior of our users, thereby (hopefully) making the road a safer place!

    Sietse Huisman

    I'm a full time Artificial Intelligence MSc student currently working on my master thesis at SD-Insights. The aim of my research is to detect attention deficits in the driving behavior of our users, thereby (hopefully) making the road a safer place!

  • MAAIKE JORINK

    INTERN APPLIED PSYCHOLOGY

    I'm an Applied Psychology student, doing my graduation thesis at SD-Insights. With my research I try to find the best way to give feedback to drivers in order to facilitate safe driving behaviour.

    Maaike Jorink

    I'm an Applied Psychology student, doing my graduation thesis at SD-Insights. With my research I try to find the best way to give feedback to drivers in order to facilitate safe driving behaviour.

  • WOUTER PLAETINCK

    COMPUTER VISION SPECIALIST

    I am a MSc Student Aerospace Engineering at Delft University of Technology, working at SD-Insights to make sure the sensors generating driver behaviour data are the most competitive and reliable solution for our research. By being part of this exciting start-up I hope to improve the current traffic situation on our roads.

    Wouter Plaetinck

    I am a MSc Student Aerospace Engineering at Delft University of Technology, working at SD-Insights to make sure the sensors generating driver behaviour data are the most competitive and reliable solution for our research. By being part of this exciting start-up I hope to improve the current traffic situation on our roads.

  • VICTOR PEREBOOM

    INTERN DATA ANALYTICS

    .

    Victor Pereboom

    .

  • Strategic Advisors

  • JORIS AL

    STRATEGIC ADVISOR

    Joris Al is a former director of Rijkswaterstaat and has a lot experience in the fields of mobility and traffic.

    Joris Al

    Joris Al (1949) heeft bijna 40 jaar managementervaring bij de overheid. Hij begon als medewerker bij het ministerie van Onderwijs en Wetenschappen en groeide bij het toenmalige ministerie van VROM door naar ambtelijke topfuncties. Zo was hij onder andere directeur van de directie Lucht waar hij verantwoordelijk was voor het beleid t.a.v. luchtemissies en de uitstoot van voertuigen. Hij werkte daarna als interim manager via Berenschot en Palladio Groep, onder andere bij het RIVM en de Provincie Noord Holland. De laatste 10 jaar van zijn loopbaan was Joris werkzaam bij Rijkswaterstaat, eerst als hoofingenieur-directeur van de dienst Verkeer en Scheepvaart en de laatste 2 jaar als directeur Internationale Zaken. Hij was daar onder meer op groepsniveau verantwoordelijk voor de portefeuilles innovatie en veiligheid. Sinds 2014 is hij als gepensioneerde nog werkzaam als coach en adviseur.

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